So, we have been doing some self-assessment of WHO we are for branding ourselves online in our internet dating profile. When single boomers want to date and launch themselves online. You want to convey some of your unique physicality, personality AND anything which is uniquely YOU YOU YOU in a good way.
So, back to moi. Using myself as the example to protect client confidentiality.
You may have noticed a few THEMES in my personality. I’m a LIVELY personality.
Some words we might use to describe that:
- dynamic
- effervescent
- vivacious
- out – going
- energetic
- etc.
Effervescent and Vivacious sort of stood out for me.
Blonde. My blondeness is seriously part of my brand. I COULD use this attribute in my brand words as well as my age. However, why waste space? Both my BLONDENESS and MY AGE will be IMMEDIATELY apparent in 99.8% of most online dating sites and singles apps. My digital photographs will vividly display my BLONDENESS. And my age is right there all to see. So, no direct need to say it in my brand words.
I am eventually aiming for THREE WORDS.
THREE WORDS is what the brain can remember.
THREE WORDS and the brain is a little mesmerized.
MORE than THREE WORDS and you lost them. A confused mind does nothing. Focus them on YOU. Captivate them with YOU. And get them to take action… send you an introductory email!
The other aspect of myself. 7 Sisters educated. Smith College. NY Met Opera – worked and attended. I love the symphony. LOVE The Ballet. Grew up with a LOT of NY serious high arts culture. Preppie.
What’re some words that come to mind to convey that?
Elite.
Priviledged
OK. So you hate me already. Me, too. And hey, I want to convey that I am a LADY.
Classy… yeah, classy. However, if you have to SAY it, you’re not.
…. hmmmm.
REFINED?
Yes, REFINED.
Some uniqueness.
OK, the buxom blonde thing. (You’ve been thinking it in the back of your head but you have, thank you, been too polite to say anything about it.) I need some words to counterbalance the FUN GOOD TIMES FUN LOVIN’ Buxom Blonde Vibe.
What else am I that in on my unique side? and which I better forewarn them about in a manner.
OK. I am a SERIOUS bibliovore. I read a LOT. The intellectual side of me. The well-educated side. The entrepreneurial side and street smart side. I ALSO don’t watch much TV. (It is a lovely sculpture in the living room, I just use it about once a week on my own. Ahhhh, except during Stanley Cup. But to mention STANLEY CUP in my BRAND is too seasonal. And while a HOCKEY FAN, it is actually a tertiary attribute of me.)
AVID READER. READER.
I want to pick three words which BRAND ME, convey ME and ME as MY Wife Material. So, I want to stress a little seriousness not blonde buxom good time girl image.
Vivacious. Refined. Reader.
Those are my three words and THAT is my brand.
OK. Now, that said, YOUR BRAND then is your jumping off point for creating YOUR ONLINE DATING PROFILE. THAT I will show you HOW to DO well over the next few days.
While MY example WAS for a woman, you can do the same work for a single MAN’s profile.
He wants to convey fun (not BORING, ahhhhhhhhh!) HUSBAND MATERIAL. Not PLAYER PLAYBOY NSA Guy nor Bad Boy (those are OTHER profiles. Perfectly fine. Different website or Internet Dating Profile section.) Know what you are. Be that. Husband Material is not boring, but not a Bad Boy.
Happy Dating and Relationships,
April Braswell
Duane Cunningham says
May 11, 2009 at 10:42 PMHi April,
That was a very very cool lesson on branding and just after I was reading an email from Eben Pagen! With that principle in mind Im off to re look at my personal brand
Duane
jc mackenzie says
May 12, 2009 at 1:27 AMI hadn’t considered personal branding before.
Very Interesting.
Thanks
JC
Christian Haller says
May 12, 2009 at 4:02 AMApril – Great job branding yourself. I must figure out the three words for my brand. Feels like writing my obituary though.
Christian Haller
Bob Kaufer says
May 12, 2009 at 4:18 AMGreat conveyance of info.
Thanks
Bob Kaufer
Rob Northrup says
May 12, 2009 at 4:42 AMVery interesting exercise. And by using three words with multiple syllables you weed out the bottom feeders…
Seize the Day,
Rob
Don Shepherd says
May 12, 2009 at 6:13 AMthree words huh? ME Want Woman. short and to the point. OK OK, i’ll put more effort into it.
Don Shepherd
Central Oregon Camphiker
John Ho says
May 12, 2009 at 6:40 AMApril,
Appropriate Personal Branding is crucial.
Recently, Fred Gleeck talked about it in his newsletter.
John Ho
Yann Vernier says
May 12, 2009 at 12:37 PMBrilliant insights into a dating expert’s method to create a unique personal brand for online dating. Very interesting exercise.
All the best,
Yann
Lisa McLellan says
May 12, 2009 at 2:21 PMIt was me, it was me! I called you vivacious! Well, I’m sure I wasn’t the only one come to think of it! Great article on branding yourself. I love how you countered the vivacious buxom blonde with the “biblivore!” I never even heard that word – did you make that up! Everyone loves April!
Lisa McLellan, Babysitting Services – Babysitters, Nannies, and Au-pairs
Anthony Lemme says
May 12, 2009 at 3:30 PMBiblivore! Yes, that’s the ticket. Three words? That seems so limiting.
Anthony
April Braswell says
May 12, 2009 at 5:27 PMHi Lisa,
you are so cute.
Bibliovore: yes I made it up. Fitting isn’t it? I DEVOUR books. yum!
April Braswell says
May 12, 2009 at 5:26 PMthe brain can only handle THREE ATTRIBUTES.
choose wisely
or you overwhelm and confuse them >>> no action 🙁
Pam Schulz says
May 12, 2009 at 7:29 PMApril – once again you’ve proven why you are the dating and relationship coach extraordinaire. What a great concept – to brand oneself in only 3 words. A challenging, yet effective, exercise.
Pam
Darryl Pace says
May 13, 2009 at 12:02 PMApril,
Personal branding is a very cool and unique idea. Using 3 words to convey our brand will cause us to focus and really put our minds on coming up with the most appropriate words. By suggesting ideas like these, you are offering great value to your clients, April.
Health, Fitness — Darryl Pace
Rob Northrup says
May 13, 2009 at 1:03 PMAdoring Rich Nyphomaniac works best for most men…
Seize the Day,
Rob
Sonya Lenzo says
May 14, 2009 at 6:56 AMVery fascinating posts….reveal a lot about us, don’t they…I LOVE Rob’s….
mine? overworked, overeating, underloved!
SunnyMarie
Charlie says
May 14, 2009 at 5:29 PMGood ideas for dating now that I’m older. The really young women are beautiful but they’re annoying. Too much work. Gimme a 40 year old woman any day.
Steve Chambers says
May 14, 2009 at 9:38 PMWhat a great branding message.
Steve Chambers,
JJ Jalopy says
May 17, 2009 at 11:18 AMHey April.
I’ve been missing you from my RSS reader.
So yeah, I suck.
I’ve been missing out on your awesome wisdom.
This is a great branding message. You’re a true expert!
JJ Jalopy.
Pat Becker says
May 17, 2009 at 3:38 PMCool how you pull all of that together to make a brand presentation for the dating site. Do it right and you definitely have a better chance of finding the date you enjoy being with.
Pat