Branding Yourself in Your Internet Personals Profile, Tips from Online Dating Coach

OK.  Thank you to all the people who emailed me for some offline help with the Midlife Single Online Dating profile help. [Update 2019: 10 years ago when I originally wrote this post, it was Baby Boomer singles, not that midlife singles over 40 and 50, that includes Gen X and soon the Gen Y singles.] Check your emails for my individual helps to you. To help you answer the questions about really what to include, I’m citing myself below.  Fill your worksheet out a bit more. And tomorrow I’ll show you then MY ONLINE DATING PROFILE BRAND.

To illustrate what I do then with my Dating Coaching client’s worksheets.  I mull them over.  Typically I come up with a few sort of catch phrases and we talk again to test them for how they FEEL to them.

When you are posting an internet personal’s profile, you want YOUR profile to stand out and in a way which accurately reflects and conveys YOU at the Online Dating Sites. And you need to mentally create a BRAND which will simply be YOUR SHORTHAND to conveying you quickly.  Yes, you are more than your brand.  You are a full and richly nuanced human being with ups and downs, sweet and sours to your personality (me, too! NO! yes, it’s true… lol!)  There is more to you than just a few words.  Of course.  That is a given.  However, this is to HELP other singles who read your internet dating profile to quickly get a FEEL for YOU.

Time and again, the feedback I and my clients receive with our online dating profiles is that… “your profile really was different than everyone else’s…. I felt you were a real person…”  They got a snapshot of us.

So, let’s take some examples of some things in your worksheets.

Me:

Blonde

Long hair

Great skin

Voluptuous figure, tends towards being overweight

not skinny

Short

not tall

5’4″

White, in fact, quite fair

Serious curves

great smile

dazzling smile

martian body type

Personality

intelligent

witty

funny

humorous

sweet

open

sensual

passionate

adventurous

entrepreneurial

sales and marketing professional (profession can be under OTHER, more important just to cite it than to worry, “Which column should I categorize this into?”)

Other:

Seven Sisters

Smith College

Preppie

Grew up in Princeton

Love Colonial History

Bibliovore (I love to read and have LOTS of books, bookcases are a significant furniture consideration)

Entrepreneurial lifestyle and mind set (namely, I “work” on the weekends and in the evenings)

LOVE hiking

Love getting out into nature

city girl

Love New York City in a Big Way

Art lover

Cat, dogs, horses animal lover

Baker more than cooking and yet good (not GREAT) cook

Peets coffee fan

Love the TV show HOUSE

Love Brit humor and comedies

ah… strong sense of humor (I know a little redundant from previous column)

From East Coast

Live in Las Vegas, former Silicon Valley tech land

Youngest child

Large family

Parents dead

No children

Widowed, young widow

OK, that is long enough for today.

Tomorrow I will show you how I take those attributes and created my BRAND.  Additionally, I’ll talk about some of the ITEMS which did NOT become part of my brand and why etc.

Until then….

Happy Dating and Relationships,

April Braswell

Midlife Dating Quick Start Expert, Relationship Success Coach

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April Braswell

April Braswell is internationally recognized as America's Midlife Dating and Relationship Mentor and the award winning expert columnist at DatingAdvice.com. Bringing over 40 years of Sales and Marketing expertise, April is a the trusted Small Business Consultant and Coach to Leading Executives and Emerging Leaders. Author of best seller, Get Swipe Right. April coaches marriage-minded men and women to find and attract love, your best life partner. Life Love Love relationship. Love after 40 and 50. Photos appear by licenses with iStock. All rights reserved.

Reader Interactions

Comments

  1. Hi April,

    Thanks for the info! Im looking forward to seeing how you branded yourself for this purpose

    Duane

  2. April,

    Your kidding, colonial history? I’ve been a colonial living historian for many years now, specifically southeast 1780-1781.

    I even make braintan leather

    Now, that’s interesting, there aren’t that many of us around!

    Thanks
    JC

  3. With that, I don’t think you have much trouble creating a good brand – very interested in how this turns out. Notice you never mentioned age – how does this figure into thing?
    Christian Haller

  4. April,

    Glad to see that you’ve now got 20 subscribed readers instead of just 4.

    Also you example of how to brand yourself in the singles market si pretty impressive too!

    John Ho

  5. Good way of doing preparing an appealing online profile. Like great marketing: start by listing the features then work out your unique angle.

    But did I read this right… “martian body type”? What is this?

    All the best,
    Yann

  6. What a great list you have. Always great information and advice. Thanks.
    Lynn LAne

  7. Great list of attributes. I look forward to seeing where you go with this…
    Seize the Day,

    Rob

  8. It is good to get to know you better. I feel as if I should be buying you dinner and a few drinks now.

    Bob Kaufer

  9. Interesting. Was age mentioned and I just missed it or was it intentional?

    Anthony

  10. And now we start singing “Getting to know you, getting to know all about you, getting to like you, getting to…” (from South Pacific)

    Pat

  11. the question of age keeps popping up, but to me age is a marker others use to know if it’s time to quite.

    Don Shepherd

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