With the current state of the economy, more business owners are seeking simple and fresh marketing methods to reach new clients and also to keep their current customers.
Prolific marketing and advertising guru author, Robert Bly, delivers power packed marketing methods which any business can use easily.
I first heard of Robert Bly when a girlfriend in Sales and Marketing lent me her two favorite books on selling and marketing. 1 was Kevin’s Hogan’s Psychology of Persuasion. The other was one of Bly’s many Advertising and Marketing books. A few years ago, I had the pleasure of meeting and hearing Bly speak at a business conference in the Tri-State area. I have been collecting his excellent books ever since!
Fool-Proof Marketing: 15 Winning Methods for Selling ANY Product or Service in ANY Economy is full of useful marketing for business owners, and even for sales people to leverage. Bly doesn’t stint or hold back. His marketing methods are rich with content, not just superficial tactics which you feel you’ve heard a dozen times before. Neither are his tactics anything which everyone else is doing where your business would just get lost in the pack.
Each of the 15 powerful tactics, Bly goes into richly. For example his chapter on Reactivating Old Leads he devotes 29 pages to help you to go do this specifically in your own business.
Bly doesn’t pull any punches. He’s honest with you about what it takes to pull up your business during a down economy: “massive action” and “emotional strength.” Additionally, he mixes providing some tactics which deliver “low-cost, high-results marketing” as well as some which are geared more for long term results. Every business in a down turned economy needs both to survive, sustain itself, and thrive for years to come. Bly is very realistic about what business owners need to do after a downturn (massive action, intestinal fortitude, and the right massive actions) delivered with encouragement, not false bogus hype that we’ve all heard from a bunch of others who shall remain nameless.
I don’t want to reveal the 15 tactics inadvertently by giving you the title of the chapters as I often do in my book reviews so buyers can better know what they’re purchasing. Instead, I will reveal just a little and leave the rest to Bly’s Intellectual Property to respect that.
Bly breaks the 15 tactics into 4 major categories for you to sharpen the saw in yourself and in your business.
In the summary page of each of the 4 sections, Bly provides just a bit of a preview of what each chapter or series of chapters will deliver for your business so business owners and sales people can quickly head straight to the chapters which they need the most right away. You absolutely can read and use just a handful of chapters and tactics and benefit your business. Alternatively, read through the whole book, straight through, keeping paper and pen available for you note taking for what you’ll be doing to implement Bly’s 15 strategies into you business. It’s your choice. Bly’s book works beneficially both ways for readers.
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