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Single Boomer Dating, Leveraging Your Brand In Your Online Dating Profile

Just finished up with a One-on-One coaching client for the Grief  Recovery® process.  We are RIGHT in the midst of things.  Sort of like watching Stanley Cup, just as it gets beyond super exciting, we are also in the final stretch and it’s about to end.

So, we are about to take the worksheets and the brand you established about communicating yourself succinctly in your internet dating profile.  However, nope, we’re not actually going to WRITE IT today.  We are still preparing.

One of the things for single boomers is to comtemplate…. What sort of romantic relationship do I want NOW at THIS stage of my life?  The romantic relationship desired by the Millenials and the GenXrs who are at earlier stages of life – just starting a career, maybe wanting children, caring for elderly parents, etc.  It is different for the Baby Boom generation.  No longer are we trying to attract a life partner for the Building stage of life.  Where for the single 30 year olds GenXrs, wanting to have children may be one of the BIGGEST factors in a romantic partnership.

For the over 45 and over 50 single baby boomer, you have likely already had your children if that was what you wanted.  You may be a widow or be divorced.  The life priorities are different now.

What do you want?  OK, yes, I have a whole workbook on that and helping you to define what it is that YOU want, and I won’t make you do that online here in my Dating and Advise Tips blog before I’ll jump and help you craft your online dating profile.  Just know, yes, you’d be doing that with me, too, before writing your profile.

Like you need to establish your target before loading your gun and pulling the trigger, right?


So, let’s speak in some GENERAL TERMS.

Perhaps your goal is a LIFE PARTNER COMMITTED RELATIONSHIP.  Versus (perfectly fine, just it IS a different website and a different profile) Casual Relationships, NSA, Casual Encounters.  So, since you WANT a LIFE PARTNER romantic relationship, your language will include a few relationship indicating words and images.  And your profile will avoid the “Playboy” “Playgirl” “Party Girl” “Party Guy” image.  Both in words and in photographs which you select to represent you in your profile.

Your PROFILE will make use of some of the OTHER words which you didn’t use in your 3 Word Brand.  NOW you will get to convey a little more about yourself as a fully nuanced person.  Just, still, you are KEEPING to conveying your brand.

I will take ONE ATTRIBUTE of my brand and discuss it and what I will include and not include.  More in the coming days ahead.

Vivacious. Refined. READER.

READER?  what KIND of reader?  Newspapers? which ONES?  Periodicals?  Which ones?  Which ones NOT?  Books?  Kinds. Authors.  Recent Reads.  Where do I read?  in the park, at Peets, on the air plane? Curled up on the sofa?

Has there been any innnnnnnteresting changes in my reading habits? recently? over a period of time?  This coming weekend?  What about SEASONALITY?  Will I add anything NEW to my SUMMER reading list?  Any categories of books which I wouldn’t normally read but do because it’s Summer Time?

Now take one of YOUR Brand Attibutes and flesh it out for some examples.  Some Seasonality attributes.  Changes.  Something upcoming that might start a conversation.

“This Summer I plan to read…..”

Go.  Do this now.

Happy Dating and Relationships,

April Braswell

When you sign up for my ezine, Connecting with April Braswell (btw, it is NOT all about Dating, I include a Business Relationship Building as well as a Grief Recovery section there as well, it’s about creating Connections, not only romantic ones).  You can go now and grab that right here, click on this link to subscribe:  Subscribe to Connecting with April Braswell

When you subscribe, you will immediately receive 10 Secrets to Jump Start Your Intimacy Creation.  1 Secret each day for 10 days right into your email box.  A $97 value, your for free when you subscribe to Connecting with April Braswell.  After the Ecourse, the ezine goes out only weekly.

{ 17 comments… add one }
  • Christian Haller May 15, 2009, 3:26 AM

    April – Looking forward to the final result of this process. Always insightful posts.
    Christian Haller

  • Rob Northrup May 15, 2009, 4:26 AM

    You have really worked up an awesome system here!

    Seize the Day,


  • John Ho May 15, 2009, 5:20 AM


    Set the target before you can have a better chance of getting what you want.

    Have the personality profile in front of you & then decide what to do with it.

    John Ho

  • Bob Kaufer May 15, 2009, 6:06 AM

    This sounds like a great process.

    Bob Kaufer

  • Lisa McLellan May 15, 2009, 8:47 AM

    I like the suggestion to lose the “party girl” and “play boy” thing. I think is so important for the dating boomers. While that might sound fun and exciting to singles in their 20’s, I think it might be a bit of a turn off to most of the boomer group.

    Lisa McLellan, Babysitting Services – Babysitters, Nannies, and Au-pairs

  • Philip Graves May 15, 2009, 9:31 AM

    It’s a fascinating insight into the process you use April. Of course, I don’t need any convincing about the importance of brands to anyone (no matter what they’re consuming), but it’s one thing to know something is important and a whole different thing creating a structured approach that helps people see what they want.

    Great stuff!

    Philip Graves
    author of “The Secret of Selling: How to Sell to Your Customer’s Unconscious Mind”

  • Yann Vernier May 15, 2009, 12:43 PM

    This makes a lot of sense. Clarify your vision, THEN write your online dating profile.

    All the best,

  • Pam Schulz May 15, 2009, 1:25 PM

    Your approach to helping single boomers desiring a relationship is thorough and systematic. I’m sure many single boomers will be helped greatly by this informtion.


  • Lynn Lane May 15, 2009, 2:52 PM

    Looka as if you have it completely covered. Good Job.
    Lynn Lane

  • Darryl Pace May 15, 2009, 6:25 PM


    This is an easy to follow step-by-step approach that should be of great benefit to your clientele. I look forward to seeing the process unfold.

    Fitness Product Review

  • Sonya Lenzo May 15, 2009, 6:33 PM

    April, My sister was over tonight and saw the Grief Recovery Handbook. I told her about it and now she is going to order it for her church library. You have another convert!

  • jc mackenzie May 15, 2009, 7:04 PM

    Being married, it’s probably not for me to say but this philosophy and plan makes perfect sense; a well thought out plan of action but manages to deftly side step most of the pressure issues.

    I suspect one taking your advice would be hard to resist.



  • Steve Chambers May 15, 2009, 7:31 PM

    This would work. I like the system.

    Steve Chambers

  • Duane Cunningham May 15, 2009, 8:52 PM

    Hi April,

    Thanks for some sensational information and i have to agree you need to align your brand with what you are seeking and unless your after a party girl/guy then you wouldn’t want to come across that way!



  • Anthony Lemme May 16, 2009, 9:36 AM

    Good system. It is best to “sell” /brand yourself as yourself and not get too flashy with false advertising, because as you illustrated, you will attract that market! It reminds me of rich guys who are insecure who use their money to attract women and get the wrong ones. Be yourself but just be your best self.


  • JJ Jalopy May 17, 2009, 11:21 AM


    You have a complete action plan for singles here.

    I like action plans! 🙂

    Super cool.
    JJ Jalopy.

  • Pat Becker May 18, 2009, 10:13 PM

    Ah, reading. Current passion, interior design. And then everything else except scientific journals.


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