≡ Menu

Seeking Love Online After 40 Over 50 Keep the PURPOSE of Dating Apps Sites in Mind

If You’re Seeking Love Online After 40 or Over 50 Keep the PURPOSE of Online Dating in Mind

If you’re a single over in your 40s 50s or older and you’re looking for love online at some of the internet dating sites or singles apps, be sure to keep the purpose of Online Dating as a Marketing Tactic in mind in your quest for Love @ Midlife.

As a sales and marketing professional for over 20 years, doing my first commission sales selling even back in high school in Princeton, NJ, I learned over the years what the purpose of each of the Marketing Tactics is so we could create a whole strategy and manage expectations and results realistically.


One of the problems facing singles after 40 and over 50 is that they have expectations and desires about the results they seek, and expect internet dating sites to meet that desire completely. And if that desire and need isn’t met just how they wanted it, they then complain:

  • “Online dating doesn’t work.”
  • “Singles only want a hook up.”
  • “All the good ones are taken.”
  • “Dating Apps just don’t work for me.”

Great First Date: enjoying each other’s company meeting for the first time from online dating.

That’s because all too often, singles at midlife want the results of several marketing and selling tactics altogether by using just this one single marketing yourself as an attractive and eligible single without doing additional work.

I have a long standing sales and marketing background since my high school days, including earning straight commission. Sales and marketing professionals understand you need to run a campaign, synthesizing a number of difference marketing tactics to get the results you want. Singles need to do so, too, and understand that that is both normal and advantageous.

That’s like a great sales person expecting to close a $100,000 deal with 200 word sales ad copy and 5 photographs and 1 short phone call.

How would you feel if a sales person asked you every single financially qualifying question about you as a prospective customer over the phone in the first 5 minutes of your meeting?

You’d feel they were way off target, wouldn’t you?

And that’s putting it politely.

How would you feel being asked in the first five minutes of acquaintanceship to share, answer, and explain about your failed car ownership in the past? How would you feel if they wanted to keep you on the phone for over 45 minutes before inviting you to come into the show room, check out the cars (them as a potential life mate), kick the tires, and sit down and enjoy a cup of pretty good coffee and maybe a pastry to go along with it? (Drinks and Apps for a first meeting First Date)

When I make those comparisons, many singles get it. That the deeper qualifying questions can only and should only be done in person. And for that matter, not on the First Date. But that’s for another discussion.


When you get into online dating and you start your active warm up, often eager singles who seek to get married and find a life partner think they are ready now. “Prime Time Ready” as they used to joke about on the original SNL Saturday Night Live. Well, you’re probably actually 90% ready. And the process of dating actually helps you to get there. Watch this video to hear the discussion and when and where to move to online when you really are Prime Time Ready to actively seek a LTR Long Term Relationship leading to life partnership or marriage at midlife over 40, 50, and 60 years old.

YouTube Preview Image


Happy Dating and Relationships,


April Braswell

April Braswell is an expert columnist at DatingAdvice.com and speaks to singles in Singles Groups and Divorce Support Groups as well as at Singles Dating Workshops and Singles Conferences.  Looking to Hire April to speak at your Singles Event?

Do you want some professional help crafting a great dating profile that stands out from the herd, the sea of sameness and gets results from high quality singles?

For your photos, your primary profile photos, I highly recommend you work with a Professional Photographer. Yes, it really does make a difference. You won’t look stilted a great professional photographer will make your casual photos look like you looking amazing!

My preferred service is: LOOK BETTER ONLINE

  • When it’s been awhile since you’ve been dating regularly and you want an expert friend and ally to turn to for advice…
  • When you are newly back in the Dating Game now looking to date again after your divorce…
  • When you’re ready to get going online and find love and the romantic relationship you crave….
  • When you want to supercharge your online dating search and courtship to find real love….
  • When you’re sick of the sea of sameness swirling about the dating sites and lackluster result you’re getting….
  • When you’re sick and tired of one more Saturday night wasted meeting someone who doesn’t match you whatsoever…
  • When you are just not enjoying the results you were hoping for at the dating apps and singles sites..

Then click here to apply to have April write your professionally written internet dating profile.

Professional Online Dating Profile Writing and Review Service

Facebook Dating, Internet Dating Expert, Online Dating Expert, Professional Internet Dating PRofile Writer, Internet Personals ADs Writing,

Seeking Love Online

Have you tried online dating yet?  But it’s not really working for you like the glamorous images you see depicted in the tv ads?  Want help to be successful and safe with internet dating?  Are you ready to get online and look for love using the exciting internet dating sites?

Have you been online for awhile, but you just don’t seem to be finding and attracting the right kind of singles for you?  April offers her Professional Internet Dating Profile Writing and Review Service to empower modern singles to attract love online and get better dates.

If you already have an online dating profile, she will review it and assist you to rev it up to be more attractive and alluring to the opposite sex.

If you are at square one and want to get online, with her Internet Dating Profile Writing service, she’ll help you capture and convey your unique essence online and get your profile posted asap.

To apply to hire April for her Internet Dating Profile Writing and Review Coaching Service, send her an email to april (AT) aprilbraswell.com to get started in finding the love you want online.

{ 0 comments… add one }

Leave a Comment