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If you are a fan of Sherry Argov from her first dating and relationship book for women, Why Men Love Bitches: From Doormat to Dreamgirl – A Woman’s Guide to Holding Her Own in a Relationship, and you are IN a relationship and desire to segue to MARRIAGE, this is a wonderful, wonderful book. Indeed, even before reading this book for my work as a Dating and Relationship Expert and Dating Coach, I managed to live out a number of the sage dating and real courtship advise she suggests with such warmth and whimsy in how my late husband courted me.

She purports so wisely that modern men are turned on by sexy women who hold their own in a relationship and are CONFIDENT as women, not just as executive business women. I loved her chapter on letting him chase you until you catch him. That is literally the phrase my late husband used to describe our courtship. And he related it with a darling look on his face and a happy smile. He, indeed, was a sweet Southern man who knew both the need and the how to pursue a lady, and did so with me. The clarity of his decided interest in me was refreshing and impressive. It made all the difference for why I first accepted dates from him and then segued into his dating me and courtship.

I say courtship and not just dating because even in the world of modern dating, ladies, you can tell and feel the difference. You don’t need to cart out your dear father, uncle, or brother to grill the man on “his intentions.” They’re obvious. He wants to cut you out from the herd, mark you as his, typically with a small gift of jewelry or two, and make you his. By so doing, keeping all those other interested men who are circling around you at bay. It’s really quite delightful.

Whether you love and adore every single word of advise Sherry utters, if you read this book and implement even 27% of it in your dating and mating life, you’d be engaged within 18 months with a man who ADORES you… and says it and his behavior testifies to it. You won’t be sitting there wondering all the time if he really loves you and asking your girlfriends if they can tell if he really meant it when he said it. A man’s behavior screams it. But he doesn’t leave you wondering at all. He tells you as well as demonstrates his loving you. Love is an action, not just a feeling.

I highly recommend all women over 30 who want to get married soon buy this and read this fun and wise book. Just remember to implement what Sherry suggests, too. Just reading it alone is not enough. Be a doer as well, an implementer.

Happy Dating and Relationships,



First, know that this review is a little bit biased which those of you who have been avid readers of my site and blog over the years will already have seen Dr. Hogan’s photo around my website. I am already an avid fan of anything Kevin Hogan has written ever since a girlfriend who was a Sales VP in San Francisco lent me her copy of The Psychology of Persuasion: How To Persuade Others To Your Way Of Thinking [If you’re in Sales and Marketing at all, you’ll want your own copy for your book library.]. Not only was it chuck full of super intelligent sales help, it was also practical. I could immediately go use it and apply it in the Real World of sales, directly with leads and prospects, turning them into customers. Which, of course, is exactly what I did in successful career in Sales in Silicon Valley.

That unique combination of super intelligent material framed with Real World ways you could immediately and practically use it in your sales career has been a Kevin Hogan Hallmark. I resonated with how he took academic research and translated into applicable persuasion tactics for sales professionals from all walks of life, including those relationships in our families.

Invisible Influence delivers that same experience. Only this time, unlike all too many authors who just regurgitate the same material over and over again, just with a different frame, here in Invisible Influence, Dr. Hogan delivers brand new material. He constantly reads Social Psychology academic journals studying human behavior and what we really do, not what we say we will do, and then again, delivers the best of that to us in practical ways we can immediately use it.

In Chapter 1 on Intentional Reality, the material and exercise on developing and bettering your own expectant mind will impact both your sales quota attainment and surpassing this quarter alone. It will also benefit you in your romantic sphere, as well. Hence my making a point to include it here at my website on influence and persuasion in all spheres of life.

Whether you love her or hate her, you will love the material in Chapter 3 on Kim Kardashian‘s Connectors and sound and names will intrigue you and reveals some fascinating influence triggers which you can use either in business selling or personal romance situations.

As if Invisible Influence was already chock full of cutting edge content that you can use to increase your sales this quarter, Dr. Hogan offers us “A 10-Step Influence Template” at the end of the book to make our influence and selling lives even easier.

If you are business owner, buy a copy for every salesperson in your sales force. If you’re a sales manager, buy copies for everyone on your team and watch your quarterly quota surpassing sore.

April Braswell
As seen in Dating For Dummies and DatingAdvice.com Midlife Dating Expert Columnist


To Live The Best Year of Your Life Takes Seeing It, Wanting It, and Planning It

Plan Ahead to Live The Best Year of Your Life

A girlfriend gave me this book for a Christmas present, and it is wonderful! #1 New York Times bestselling selling author, Debbie Ford, tackles the issue of New Years Resolutions, Life, Life Vision, and Goals. She adroitly addresses it in twelve simple and profound chapters. I say simple and profound because so many people desire good things in their lives, and yet take a “if it was meant to be, it would HAPPEN” approach to their desires… and then find themselves 10, 20, 30, 40 years later in a career that wasn’t what they really wanted at a company they don’t jive with, single when they had always hoped to marry, married but depressively unhappy…. you get the picture. So many people do indeed live lives of quiet desperation, when to break out of those stultifying ruts takes to “dream it, plan it, live it.”

Debbie’s book equips people to do just that, at a manageable pace and with the clarity to do it and achieve it.

Debbie’s tone is one which is quietly kind and encouraging. As you read it, you know she’s in your corner and gets it what a daunting challenge it is to make these changes without clear guidance.  She provides that very guidance so greatly needed. She admonishes us not just to “One Day….” hope or to “Next year…” or even “When I have more….” to take the time to envision our desires and dreams and to aim our lives towards them. Indeed, to live life differently, need to see, picture, and imagine it in some manner, and then to plan it, and lastly to chart our course to move in another direction than that which we currently have set.

In her PLANNING YOUR YEAR section as well as throughout other parts of the book, she provided concrete exercises to enable us to do this ourselves.

She challenges us to turn away from the path of an average mediocre life and instead to find our best selves and to joyously express and live that instead. Thus becoming an inspirational example to others.

I highly recommend her book. While you might think this is only a December/January timeframe book, in actuality you can START Your Best Year of Your Life – the year – at any time of year. Why not now? How about today?

Happy Dating and Relationships,

April Braswell